What PR Can Do for You

We offer you a quick and easy overview of what public relations is, why you might want to engage a public relations agency, and what some of the tangible benefits public relations can bring you.

Public relations is about relationships — growing them, nurturing them, and reaping the benefits that come from them.

Every organization, whether public or private, for-profit or non-profit, should establish a set of public relations goals; that is, relationship goals. Here are five aims that you may want to build into your public relations planning:

1. Develop public awareness of your organization's purpose and activities
2. Induce individuals to use the services or products your organization provides
3. Create promotional materials
4. Attract and train employees and volunteer workers
5. Obtain funds to operate your organization

1. Develop public awareness of your organization's purpose and activities

Public relations can raise awareness of your organization's purpose and activities by identifying groups of people likely to be interested in them, and selecting effective methods to stimulate interest among those groups of people. Public relations can then put into effect your awareness program, monitoring its effects and using the feedback for continuous improvement.

2. Induce individuals to use the services or products your organization provides

Closely tied to public awareness is inducement to use your organization's services or products. Public relations can emphasize the ease of use of your good or service. It can also build a sense of conviction among the identified groups of people, leading them to try it.

3. Create promotional materials

Public relations can get the word out about you, your organization, and its goods and services. Public relations can help get selected groups of people to know your organization better, establishing and strengthening their relationship with it.

4. Attract and train employees and volunteer workers

Attracting people — and retaining them — to your cause or your organization can be accomplished by public relations. Public relations can also be used to train your people as spokespersons for regular encounters with the media and during crisis events.

5. Obtain funds to operate your organization

Public relations can be used effectively in your organization's financing efforts, building on your relationships with select financial supporters.

We invite you to call (514-935-0851) or email us to discuss further how public relations can help you accomplish your goals.